The Second Collection of A New Type of Imprint. Volume Five — Volume Eight

Four issues with new creative direction, topics, features, coverdesign, layout and external designers. The issues were sold separately as they launched, but also in a hand made limited edition collection box when the last issue came in stores. Contains:

Volume Five — Conversations on Creativity and a Lot of Drama. Volume Six — Conversations on Creativity and Culinary Aesthetics. Volume Seven — Conversations on Creativity and the Spectacle of Sports. Volume Eight — Conversations on Creativity and a Guide to the City.

Content Development, Creative/Art Direction, Editorial Design, Writing, Editing (+ digital/social media/pr strategies, distribution and sales).


A New Type of Imprint is a magazine on creative culture and design. The magazine — founded by Mike in 2014 — is published quarterly by ANTI, written in English and distributed all over the world. The project started out with the ambition to highlight Norwegian designers, artists and creatives, but after eight issues the coverage expanded to include the nordic neighbours. The second chapter has a new topic, art direction and designer(s) for each issue — resulting in a wide range of graphic expression and editorial design. 

«The eye-pleasing publication does a great job in shining a light on a gifted yet often over-looked artistic nation.» —Glenys Johnson, Highsnobiety